Anastasia Pavlyuchenkovas fashion mission? More personality more style more sexy Tennis.com
Inspired by icons like Agassi, Serena and Sharapova, Pavlyuchenkova has been designing every outfit she wears in 2025. By Stephanie Livaudais Jun 26, 2025 By Stephanie Livaudais Aug 30, 2025 By Ed McGrogan Aug 29, 2025 By Stephanie Livaudais Aug 28, 2025 By Jon Levey Aug 27, 2025 By Stephanie Livaudais Aug 27, 2025 By Stephanie Livaudais Aug 25, 2025 By Stephanie Livaudais Aug 21, 2025 By Associated Press Aug 21, 2025 By Stephanie Livaudais Aug 20, 2025
Inspired by icons like Agassi, Serena and Sharapova, Pavlyuchenkova has been designing every outfit she wears in 2025.
ByStephanie LivaudaisPublished Jun 26, 2025
Unlike the dozens of players who are outfitted in nearly identical dresses, hats, shoes and more by the same big-name sponsors, Pavlyuchenkova has her say in every step of the process.
“I’m full on with the creative process,” she tells me. “Of course, all the small behind-the-scenes details, all the super technical details, that’s not me.
“I can’t draw, for example, so I cannot draw a sketch. But I know, in detail, how I want and what I want. And then the team creates.”
“How long everything actually takes!” Pavlyuchenkova says, laughing.
In the world of tennis apparel, long lead times are part of the process as the clothes, shoes and accessories have to be designed, playtested and then mass produced, all with a coordinating marketing campaign. For names like Nike and Adidas, for example, Wimbledon kits are finalized early in the year, in time for photo shoots to take place during Indian Wells in March.
As a smaller operation, Pavlyuchenkova’s own deadlines are tighter—but she still faces unexpected production issues that make life difficult.
“It’s like… I have ideas or details and then, OK the fabric is tough to find. And then, OK the detail was lost or there was miscommunication and it wasn’t delivered how you want,” she explains. “Because I don’t really have time to fly out and touch the fabric, and so with the distance or the online sort of stuff it’s very difficult.
“Obviously, there’s a lot behind this stuff that I didn’t know.”
“Denim for sure,” Pavlyuchenkova answers without missing a beat, referring to the head-turning head-to-toe blue denim look she rocked in Madrid and Rome. It had a short-lived run as Pavlyuchenkova struggled with injury resulting in early exits—but the memorable outfit made a splash in the WTA locker room.
“All the players, they were completely crazy about my outfit. Even Coco Gauff came and touched the fabric,” Pavlyuchenkova recalled. “It’s really cool. Also they’re welcome to dislike it, it’s normal that somebody will completely dislike it and think that I’m totally crazy. That’s OK.”
While the outfit was a tribute to tennis fashion of years past, Pavlyuchenkova hopes she can continue inspiring her peers to push the boundaries.
“The idea of denim, of course, (came from) Andre Agassi and Serena,” Pavlyuchenkova said. “But then I saw Coco Gauff wearing a leather jacket (at Roland Garros)! That’s what I’m talking about. It’s different. I’m for it!”
Read More: Style Guide: Coco Gauff forgets her racquets, brings out leather jacket during Roland Garros win
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